I didn't even recognise that it was supposed to be saying “2012”. I just thought it was some kind of abstract jagged mess representing the shape of London. Or something. I suppose spending £400,000 becomes a powerful incentive to accept whatever the marketroids feed you. “It's not a logo, it's a brand!”
PS. Happy Birthday Sylvene.
Awww! Thank you. *hugs*
(http://livejournal.com/users/sylvene)