Personal
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| Date Created: | 2010-09-08 |
| Date Modified: | 2010-09-08 |
General
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| Author: | Philip Kotler |
| Binding: | Paperback |
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| Purchase Price: | |
| Amazon Link: | Buy from Amazon.com |
Publishing
| Publisher: | Prentice-Hall |
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| Edition: | |
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| Publication Year: | 2000 |
| ISBN#: | 0-13-018525-6 |
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| Pages: | 382 |
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